• Blog
  • Contact
  • About
  • Speaking Engagments

Gab Monkey by Brent Chaters

Talking about the web

You are here: Home / Archives for Search
How Donald Trump Mastered Digital Marketing and SEO

How Donald Trump Mastered Digital Marketing and SEO

March 25, 2016 By Brent Chaters Leave a Comment

The greatest trick the Devil ever pulled was convincing the world he didn’t exist. -Roger “Verbal” Kint aka Kevin Spacey This is an example of the downfall or the positive side of Google’s shift to real time search results. I guess it all depends on where your political views land. To me though the recent […]

Filed Under: Marketing, SEO

When Brand Marketing Became a Bottom of Funnel Activity

When Brand Marketing Became a Bottom of Funnel Activity

March 14, 2016 By Brent Chaters Leave a Comment

For a long time, when you talked to a marketer about “Brand Marketing” it was very closely focused on top of the funnel, driving awareness.  It was fueled by mass media.  It was measured by aided and unaided brand awareness.  Marketers would measure brand association to product categories.  The focus on brand was always top […]

Filed Under: Marketing, SEO

Communicating SEO Through Your Organization

Communicating SEO Through Your Organization

August 9, 2012 By Brent Chaters Leave a Comment

I had the the pleasure to present at SES Toronto 2012 as well as participate in a post session interview with Matt Bailey.  Here’s the video and I’ll be uploading the slide deck as well to slideshare in a bit     And here’s the slide deck that was presented.   Search analytics for Executives […]

Filed Under: Search, SEM, SEO

The Web in the Next 10 Years – Beyond SoLoMo

The Web in the Next 10 Years – Beyond SoLoMo

April 20, 2012 By Brent Chaters Leave a Comment

What follows is from the brain to the page ramble that hopefully can spark some imagination and thoughts. I’m going to go out on a limb and throw out some ideas of where I think things will go in the next 10 years, mostly because the story of SoLoMo (Social, Local and Mobile) can’t continue […]

Filed Under: Analytics, General, Search, Social Media

From Good to Great Content

From Good to Great Content

January 3, 2012 By Brent Chaters Leave a Comment

If you’ve been around the search space for any period of time you’ll have heard one of these sayings at some point or another: “Content is King”, “Write for people not search engines”, “Create good content”.    AJ Kohn points to a recent Matt Cutts video where Matt talks about content and whether Google will penalize […]

Filed Under: Marketing, Search, SEO Tagged With: good, google, page title, Search, search results, SEO, seo strategy

Google vs. Data

Google vs. Data

October 18, 2011 By Brent Chaters Leave a Comment

Google announced today that they are going to make some modifications to the way they pass data along to other websites based on if a users is logged into google or not.  The full details on this are at: http://googleblog.blogspot.com/2011/10/making-search-more-secure.html. This has gotten a number of folks in the SEO industry in an uproar.  While I […]

Filed Under: Analytics, Search, SEM, SEO Tagged With: access data, adwords, data, data google, except google, google, opt out, privacy, Search, users, webmaster tools

Writting for SEO

Writting for SEO

May 11, 2011 By Brent Chaters 1 Comment

I read two interesting articles today, one on using jargon and the other on some new features in the WordPress SEO plugin.  What jumped out at me on both of these is a focus on language and complexity.  One of the new features of the WordPress SEO plugin is to rate your text on the […]

Filed Under: Analytics, Marketing, SEO Tagged With: article jargon, audience, complex, jargon, language, language complexity, SEO, speak, surveys, word selection

Social Media and SEO

March 5, 2011 By Brent Chaters Leave a Comment

Go to any search conference today and there will be at least one discussion on Social Media. It is starting to become much clearer how the two connect with announcements from booth Bing and Google that they use social signals for rankings, as well as announcements they will start to use social results much more […]

Filed Under: Facebook, Search, SEO, Social Media, Twitter Tagged With: bing, blogs, facebook, lastly, link, link building, linked, little seo, page, pages, platforms, relationships, Search, searches, SEO, social, social media, tweets, Twitter, youtube

Something Kind of Neat

February 19, 2011 By Brent Chaters 1 Comment

Not really being one to pay attention to Google’s doodles, I happened to look today, and saw a little cake doodle and to my surprise when I moved my mouse over it, it said “happy birthday Brent” Kind of a neat little thing for Google to do. I’m not usually all that impressed by personalization […]

Filed Under: Search Tagged With: caption, google, impressed personalization

Myth Busting the ROI on SEM

Myth Busting the ROI on SEM

November 3, 2010 By Brent Chaters Leave a Comment

I’ve seen several different citations on why SEM has a better ROI then SEO.   Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO.  With SEM you can optimize the landing page tailored to the SEM experience […]

Filed Under: Metrics, Search, SEM, SEO Tagged With: average value, brings traffic, increases visibility, metric, page, profit, rankings, SEM, SEO, seo sem, site, traffic, value visitor

Next Page »

About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

Connect

Follow me on TwitterFollow me on LinkedInFollow me on E-mail

My Books & Other Contributions




Mastering Search Analytics: Measuring SEO, SEM and Site Search


Multichannel Marketing Ecosystems: Creating Connected Customer Experiences


Search Engine Journal

Categories

  • Analytics (5)
  • CSS (2)
  • Design (7)
    • Navigation (3)
  • General (2)
  • HTML (1)
  • JavaScript (1)
  • Marketing (22)
  • Metrics (5)
  • Search (14)
    • SEM (4)
    • SEO (11)
  • Social Media (9)
    • Facebook (1)
    • Twitter (8)
  • Strategy (7)
  • Technology (13)
  • Uncategorized (1)
  • Web 2.0 (5)

Archives

  • September 2019 (1)
  • June 2016 (1)
  • May 2016 (1)
  • March 2016 (5)
  • February 2016 (1)
  • January 2016 (2)
  • December 2015 (2)
  • November 2015 (1)
  • August 2012 (1)
  • April 2012 (1)
  • January 2012 (1)
  • October 2011 (1)
  • May 2011 (2)
  • March 2011 (1)
  • February 2011 (1)
  • November 2010 (1)
  • September 2010 (1)
  • July 2010 (1)
  • July 2009 (1)
  • June 2009 (1)
  • May 2009 (4)
  • April 2009 (13)
  • March 2009 (2)

Recent Posts

  • A Cookieless World? Who Cares When You Have Bio-metrics
  • Data as a Currency, Rethink Your Marketing
  • Is Your Marketing Team a Cost Center or Profit Center?
  • How Donald Trump Mastered Digital Marketing and SEO
  • 2016 The Year Digital Entered Adulthood

Recent Comments

  • scrapebox footprints on 5 Things Marketing in the 50s & 60s Can Teach Digital Marketers
  • Zad on What Number is the Most Important? – Web Metrics (Part 1)
  • Ben on Writting for SEO
  • loi duflot on Something Kind of Neat
  • Jenny Painter on Which Came First Content or Navigation?

[footer_backtotop]

Copyright © 2025 Gab Monkey · hosting provided by Fused Network · Log in