Talking about the web
I’ve seen several different citations on why SEM has a better ROI then SEO. Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO. With SEM you can optimize the landing page tailored to the SEM experience […]
Last article we started to look at metrics and what metrics to report to your business or to help decide if your business is succeeding online. This go around I’ll be looking at metrics for your web team. There are some things you will want to measure to help you maintain your site health. These […]
Actually this post should probably be titled “Which is More Important Content or Navigation?” The term “content is king” has been around for at least as long as I have been involved in web design which is quite some time. I have heard this saying repeated over and over. However in the other corner you have the usability group usually lead by Jakob Nielsen which leads me to the question; after your sites aesthetics which is more important to a users experience content or navigation?