Archives for January 2016

Enable Your Marketing Team To Be Data Agile

January 24, 2016 By Brent Chaters Leave a Comment

While many would have you believe we live in the age of the connected customer, the reality is that is not as true as we would like it to be. It’s not that it’s impossible to create a connected ecosystem of data, it’s just that very few have truly done this (Google, Amazon, Facebook are […]

Filed Under: Analytics, Marketing, Strategy, Technology

20 Years of the NY Times, What’s Changed?

January 24, 2016 By Brent Chaters Leave a Comment

I’ve been involved in digital marketing, and specifically online marketing for a very long time. Recently reading that the New York Times went online 20 years ago, made me reflect on what’s happened in those 20 years. Very succinctly “not much has changed”. A quote from the article in which they cite the thinking of […]

Filed Under: Marketing, Strategy

Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture