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Archives for January 2016

Enable Your Marketing Team To Be Data Agile

Enable Your Marketing Team To Be Data Agile

January 24, 2016 By Brent Chaters Leave a Comment

While many would have you believe we live in the age of the connected customer, the reality is that is not as true as we would like it to be.  It’s not that it’s impossible to create a connected ecosystem of data, it’s just that very few have truly done this (Google, Amazon, Facebook are […]

Filed Under: Analytics, Marketing, Strategy, Technology

20 Years of the NY Times, What’s Changed?

20 Years of the NY Times, What’s Changed?

January 24, 2016 By Brent Chaters Leave a Comment

I’ve been involved in digital marketing, and specifically online marketing for a very long time.  Recently reading that the New York Times went online 20 years ago, made me reflect on what’s happened in those 20 years.  Very succinctly “not much has changed”.  A quote from the article in which they cite the thinking of […]

Filed Under: Marketing, Strategy

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