Talking about the web
I’ve seen several different citations on why SEM has a better ROI then SEO. Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO. With SEM you can optimize the landing page tailored to the SEM experience […]
When Amazon launched the Kindle they missed a great opportunity. It’s not like they need it, but they should have made the Kindle FREE. The e-book reader market is still a developing market, but we’ve seen that whoever is king early on is often hard to knock down once they are on top. Amazon could […]
Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture
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