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Myth Busting the ROI on SEM

Myth Busting the ROI on SEM

November 3, 2010 By Brent Chaters Leave a Comment

I’ve seen several different citations on why SEM has a better ROI then SEO.   Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO.  With SEM you can optimize the landing page tailored to the SEM experience […]

Filed Under: Metrics, Search, SEM, SEO Tagged With: average value, brings traffic, increases visibility, metric, page, profit, rankings, SEM, SEO, seo sem, site, traffic, value visitor

About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

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Mastering Search Analytics: Measuring SEO, SEM and Site Search


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