Talking about the web
The poor CMO is always under fire to “get more digital”, “get more data driven”, it seems like all the pressure is only on the CMO. You know what? It’s time for that to change. Every marketer no matter your role should now be thinking digital first, needs to be thinking about KPIs, and data. […]
If you were to be visited by the ghosts of Digital Past, Present and Future, what would that look like? How would those ghosts have influenced the present and the future? If I were to be visited here’s the things I’d see from these three Ghosts. The Ghosts of Digital Past Everything with the web […]
Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture
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