Go to any search conference today and there will be at least one discussion on Social Media. It is starting to become much clearer how the two connect with announcements from booth Bing and Google that they use social signals for rankings, as well as announcements they will start to use social results much more […]
Face of the Company
As companies move into the social realm, into blogs, into giving voices of the individual of the company there runs an interesting issue that will have to be dealt with by companies at some point who are giving voices to the many. The issue is investing in individuals to speak on behalf of the company […]
Why SCRM is More Powerful With CRM
SCRM stands for Social Customer Relationship Management it’s the burgeoning name for how corporations plan to track and manage customer relationships through social tools (think FaceBook, Twitter and LinkedIn). I recently wrote about my own reasoning on why SCRM shouldn’t be called SCRM and that corporations can’t “manage” customers or expect to manage customers in […]