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Archives for May 2016

Is Your Marketing Team a Cost Center or Profit Center?

Is Your Marketing Team a Cost Center or Profit Center?

May 24, 2016 By Brent Chaters Leave a Comment

What value do you bring to your organization as a marketer?  If you had 2 minutes to tell the CEO what value you provided in quantifiable means could you do it?  Most marketers would struggle with this.  Ask a sales person this same question and they’ll tell you how revenue in sales they’ve driven, how […]

Filed Under: Marketing, Metrics, Strategy

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