Talking about the web
The new digital currency isn’t Bitcoin. It’s Data. It’s also more important than ever to really understand that data isn’t something you have a right to own, it’s something that consumers expect to get value in return for. Every marketer who is “data driven” and focused on using data to refine their campaigns or develop […]
In 2012 Gartner presented a prediction that by 2017 the CMO would outspend the CIO when it came to IT costs. It’s now 2016 we’re a year away from 2017 and this statement appears as if it could be true. CMOs/Marketers are influencing more digital spending decisions than ever. Marketing has embraced technology at a rapid pace, […]
Marketing has been around for a long time, as a practice it has evolved very little. The biggest changes that drove innovation were perhaps the invention of the printing press, radio, TV and internet. Each new channel bringing new capabilities and ways in which brands and companies could connect with an audience. The 1950s and […]
Digitally savvy marketers are aware of the second and third screens, they are aware of the always on customer. They think mobile first when targeting consumers in engagements, but what marketers are still getting wrong is the connected customer. The biggest mistake I see marketers make that are thinking second and third screens and mobile […]
While many would have you believe we live in the age of the connected customer, the reality is that is not as true as we would like it to be. It’s not that it’s impossible to create a connected ecosystem of data, it’s just that very few have truly done this (Google, Amazon, Facebook are […]
If you were to be visited by the ghosts of Digital Past, Present and Future, what would that look like? How would those ghosts have influenced the present and the future? If I were to be visited here’s the things I’d see from these three Ghosts. The Ghosts of Digital Past Everything with the web […]
With the biggest season of sales occurring right now, where door crashers and deep discounts are used to get customers through the door. To the website. To buy and fill shopping carts. It’s also the first and most commonly used marketing tactic. Winning on discount and price, an effective and needle moving tactic that has […]
Social customer relationship management is the evolution of CRM and Todd Clayton over at chatterboxhq had an interesting article which I had to respond to on Why Social CRM Is not the Answer for Social Media it’s a great read (go on read it, I’ll still be here when you get back). OK great, so […]
Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture
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