• Blog
  • Contact
  • About
  • Speaking Engagments

Gab Monkey by Brent Chaters

Talking about the web

You are here: Home / Archives for Technology
Data as a Currency, Rethink Your Marketing

Data as a Currency, Rethink Your Marketing

June 25, 2016 By Brent Chaters Leave a Comment

The new digital currency isn’t Bitcoin.  It’s Data.  It’s also more important than ever to really understand that data isn’t something you have a right to own, it’s something that consumers expect to get value in return for.  Every marketer who is “data driven” and focused on using data to refine their campaigns or develop […]

Filed Under: Marketing, Strategy, Technology

Technology’s Place in Marketing

Technology’s Place in Marketing

March 7, 2016 By Brent Chaters Leave a Comment

In 2012 Gartner presented a prediction that by 2017 the CMO would outspend the CIO when it came to IT costs. It’s now 2016 we’re a year away from 2017 and this statement appears as if it could be true.  CMOs/Marketers are influencing more digital spending decisions than ever.  Marketing has embraced technology at a rapid pace, […]

Filed Under: Marketing, Technology

5 Things Marketing in the 50s & 60s Can Teach Digital Marketers

5 Things Marketing in the 50s & 60s Can Teach Digital Marketers

March 1, 2016 By Brent Chaters 1 Comment

Marketing has been around for a long time, as a practice it has evolved very little.  The biggest changes that drove innovation were perhaps the invention of the printing press, radio, TV and internet. Each new channel bringing new capabilities and ways in which brands and companies could connect with an audience.  The 1950s and […]

Filed Under: Marketing, Metrics, Strategy, Technology

How We Fail The Connected Customer

How We Fail The Connected Customer

February 18, 2016 By Brent Chaters Leave a Comment

Digitally savvy marketers are aware of the second and third screens, they are aware of the always on customer.  They think mobile first when targeting consumers in engagements, but what marketers are still getting wrong is the connected customer.  The biggest mistake I see marketers make that are thinking second and third screens and mobile […]

Filed Under: Marketing, Strategy, Technology

Enable Your Marketing Team To Be Data Agile

Enable Your Marketing Team To Be Data Agile

January 24, 2016 By Brent Chaters Leave a Comment

While many would have you believe we live in the age of the connected customer, the reality is that is not as true as we would like it to be.  It’s not that it’s impossible to create a connected ecosystem of data, it’s just that very few have truly done this (Google, Amazon, Facebook are […]

Filed Under: Analytics, Marketing, Strategy, Technology

Ghosts of Digital Past, Present and Future

Ghosts of Digital Past, Present and Future

December 2, 2015 By Brent Chaters Leave a Comment

If you were to be visited by the ghosts of Digital Past, Present and Future, what would that look like?  How would those ghosts have influenced the present and the future?  If I were to be visited here’s the things I’d see from these three Ghosts. The Ghosts of Digital Past Everything with the web […]

Filed Under: Marketing, Technology

The End Of Marketing Based on Price and Discounts

The End Of Marketing Based on Price and Discounts

November 29, 2015 By Brent Chaters Leave a Comment

With the biggest season of sales occurring right now, where door crashers and deep discounts are used to get customers through the door. To the website. To buy and fill shopping carts. It’s also the first and most commonly used marketing tactic.  Winning on discount and price, an effective and needle moving tactic that has […]

Filed Under: Analytics, Marketing, Technology

Google Instant Some Random Thoughts

September 9, 2010 By Brent Chaters Leave a Comment

With the launch of Google Instant I’ve got a few non-connected thoughts on what this means to SEO/SEM as well as to Google, and some questions with how they will adapt to this. First let’s look at the comments I have specifically to Google. A Great Engineering Feat In one way I think this is […]

Filed Under: Search, SEM, SEO, Technology Tagged With: google, google instant, lemming mentality, letters, pages, predictive search, results, Search, speed results, suggestion, suggestions, terms, trend

Why SCRM is More Powerful With CRM

May 4, 2009 By Brent Chaters Leave a Comment

SCRM stands for Social Customer Relationship Management it’s the burgeoning name for how corporations plan to track and manage customer relationships through social tools (think FaceBook, Twitter and LinkedIn). I recently wrote about my own reasoning on why SCRM shouldn’t be called SCRM and that corporations can’t “manage” customers or expect to manage customers in […]

Filed Under: Marketing, Technology, Twitter, Web 2.0 Tagged With: amplifiers, company, company markets, conversation, crm database, customer, customers, dialog, individual, Marketing, masses, product, scrm, social, social amplifiers, social sites

It's Time to Drop the "M" in CRM

It's Time to Drop the "M" in CRM

April 30, 2009 By Brent Chaters 1 Comment

Social customer relationship management is the evolution of CRM and Todd Clayton over at chatterboxhq had an interesting article which I had to respond to on Why Social CRM Is not the Answer for Social Media it’s a great read (go on read it, I’ll still be here when you get back). OK great, so […]

Filed Under: Marketing, Technology, Twitter, Web 2.0 Tagged With: buy product, company, corporations, crm, customer, customers, junk, manage, people, product, radio, respond, think, work companies

Next Page »

About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

Connect

Follow me on TwitterFollow me on LinkedInFollow me on E-mail

My Books & Other Contributions




Mastering Search Analytics: Measuring SEO, SEM and Site Search


Multichannel Marketing Ecosystems: Creating Connected Customer Experiences


Search Engine Journal

Categories

  • Analytics (5)
  • CSS (2)
  • Design (7)
    • Navigation (3)
  • General (2)
  • HTML (1)
  • JavaScript (1)
  • Marketing (22)
  • Metrics (5)
  • Search (14)
    • SEM (4)
    • SEO (11)
  • Social Media (9)
    • Facebook (1)
    • Twitter (8)
  • Strategy (7)
  • Technology (13)
  • Uncategorized (1)
  • Web 2.0 (5)

Archives

  • September 2019 (1)
  • June 2016 (1)
  • May 2016 (1)
  • March 2016 (5)
  • February 2016 (1)
  • January 2016 (2)
  • December 2015 (2)
  • November 2015 (1)
  • August 2012 (1)
  • April 2012 (1)
  • January 2012 (1)
  • October 2011 (1)
  • May 2011 (2)
  • March 2011 (1)
  • February 2011 (1)
  • November 2010 (1)
  • September 2010 (1)
  • July 2010 (1)
  • July 2009 (1)
  • June 2009 (1)
  • May 2009 (4)
  • April 2009 (13)
  • March 2009 (2)

Recent Posts

  • A Cookieless World? Who Cares When You Have Bio-metrics
  • Data as a Currency, Rethink Your Marketing
  • Is Your Marketing Team a Cost Center or Profit Center?
  • How Donald Trump Mastered Digital Marketing and SEO
  • 2016 The Year Digital Entered Adulthood

Recent Comments

  • scrapebox footprints on 5 Things Marketing in the 50s & 60s Can Teach Digital Marketers
  • Zad on What Number is the Most Important? – Web Metrics (Part 1)
  • Ben on Writting for SEO
  • loi duflot on Something Kind of Neat
  • Jenny Painter on Which Came First Content or Navigation?

[footer_backtotop]

Copyright © 2025 Gab Monkey · hosting provided by Fused Network · Log in