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Enable Your Marketing Team To Be Data Agile

Enable Your Marketing Team To Be Data Agile

January 24, 2016 By Brent Chaters Leave a Comment

While many would have you believe we live in the age of the connected customer, the reality is that is not as true as we would like it to be.  It’s not that it’s impossible to create a connected ecosystem of data, it’s just that very few have truly done this (Google, Amazon, Facebook are […]

Filed Under: Analytics, Marketing, Strategy, Technology

The End Of Marketing Based on Price and Discounts

The End Of Marketing Based on Price and Discounts

November 29, 2015 By Brent Chaters Leave a Comment

With the biggest season of sales occurring right now, where door crashers and deep discounts are used to get customers through the door. To the website. To buy and fill shopping carts. It’s also the first and most commonly used marketing tactic.  Winning on discount and price, an effective and needle moving tactic that has […]

Filed Under: Analytics, Marketing, Technology

The Web in the Next 10 Years – Beyond SoLoMo

The Web in the Next 10 Years – Beyond SoLoMo

April 20, 2012 By Brent Chaters Leave a Comment

What follows is from the brain to the page ramble that hopefully can spark some imagination and thoughts. I’m going to go out on a limb and throw out some ideas of where I think things will go in the next 10 years, mostly because the story of SoLoMo (Social, Local and Mobile) can’t continue […]

Filed Under: Analytics, General, Search, Social Media

Google vs. Data

Google vs. Data

October 18, 2011 By Brent Chaters Leave a Comment

Google announced today that they are going to make some modifications to the way they pass data along to other websites based on if a users is logged into google or not.  The full details on this are at: http://googleblog.blogspot.com/2011/10/making-search-more-secure.html. This has gotten a number of folks in the SEO industry in an uproar.  While I […]

Filed Under: Analytics, Search, SEM, SEO Tagged With: access data, adwords, data, data google, except google, google, opt out, privacy, Search, users, webmaster tools

Writting for SEO

Writting for SEO

May 11, 2011 By Brent Chaters 1 Comment

I read two interesting articles today, one on using jargon and the other on some new features in the WordPress SEO plugin.  What jumped out at me on both of these is a focus on language and complexity.  One of the new features of the WordPress SEO plugin is to rate your text on the […]

Filed Under: Analytics, Marketing, SEO Tagged With: article jargon, audience, complex, jargon, language, language complexity, SEO, speak, surveys, word selection

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