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Social Media and SEO

March 5, 2011 By Brent Chaters Leave a Comment

Go to any search conference today and there will be at least one discussion on Social Media. It is starting to become much clearer how the two connect with announcements from booth Bing and Google that they use social signals for rankings, as well as announcements they will start to use social results much more […]

Filed Under: Facebook, Search, SEO, Social Media, Twitter Tagged With: bing, blogs, facebook, lastly, link, link building, linked, little seo, page, pages, platforms, relationships, Search, searches, SEO, social, social media, tweets, Twitter, youtube

Myth Busting the ROI on SEM

November 3, 2010 By Brent Chaters Leave a Comment

I’ve seen several different citations on why SEM has a better ROI then SEO. Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO. With SEM you can optimize the landing page tailored to the SEM experience […]

Filed Under: Metrics, Search, SEM, SEO Tagged With: average value, brings traffic, increases visibility, metric, page, profit, rankings, SEM, SEO, seo sem, site, traffic, value visitor

Which Came First Content or Navigation?

April 4, 2009 By Brent Chaters 2 Comments

Actually this post should probably be titled “Which is More Important Content or Navigation?” The term “content is king” has been around for at least as long as I have been involved in web design which is quite some time. I have heard this saying repeated over and over. However in the other corner you have the usability group usually lead by Jakob Nielsen which leads me to the question; after your sites aesthetics which is more important to a users experience content or navigation?