Go to any search conference today and there will be at least one discussion on Social Media. It is starting to become much clearer how the two connect with announcements from booth Bing and Google that they use social signals for rankings, as well as announcements they will start to use social results much more […]
Google Instant Some Random Thoughts
With the launch of Google Instant I’ve got a few non-connected thoughts on what this means to SEO/SEM as well as to Google, and some questions with how they will adapt to this. First let’s look at the comments I have specifically to Google. A Great Engineering Feat In one way I think this is […]
Why Organic Search Has a Better ROI
I’ve recently been hearing that organic search (SEO) has a lower ROI than paid search (SEM). I have a very hard time believing this. I can see SEM having a better conversion rate than SEO, but not a better ROI. Free organic search will ALWAYS have a better ROI than anything you pay for. The […]
What Number is the Most Important? – Web Metrics (Part 2)
Last article we started to look at metrics and what metrics to report to your business or to help decide if your business is succeeding online. This go around I’ll be looking at metrics for your web team. There are some things you will want to measure to help you maintain your site health. These […]