As companies move into the social realm, into blogs, into giving voices of the individual of the company there runs an interesting issue that will have to be dealt with by companies at some point who are giving voices to the many. The issue is investing in individuals to speak on behalf of the company […]
Why SCRM is More Powerful With CRM
SCRM stands for Social Customer Relationship Management it’s the burgeoning name for how corporations plan to track and manage customer relationships through social tools (think FaceBook, Twitter and LinkedIn). I recently wrote about my own reasoning on why SCRM shouldn’t be called SCRM and that corporations can’t “manage” customers or expect to manage customers in […]
It's Time to Drop the "M" in CRM
Social customer relationship management is the evolution of CRM and Todd Clayton over at chatterboxhq had an interesting article which I had to respond to on Why Social CRM Is not the Answer for Social Media it’s a great read (go on read it, I’ll still be here when you get back). OK great, so […]
Editors Going Extinct or a New Breed?
Having recently taken up blogging I have discovered one major issue. There’s no editor. Nobody to really ask you is this what you really mean to say? It’s a simple click publish and there it is your article up and out there live for everyone to see. I know at some point I’m going to […]
Content as Navigation Steering the Course
Picking up on the last posting, what exactly is content as navigation? To me it’s something we’re already seeing on sites like Amazon, but as more services open up that offer content streams and feeds, we need to start to think of ways to use this content. It’s not enough to simply get an RSS […]