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Archives for April 2009

It's Time to Drop the "M" in CRM

It's Time to Drop the "M" in CRM

April 30, 2009 By Brent Chaters 1 Comment

Social customer relationship management is the evolution of CRM and Todd Clayton over at chatterboxhq had an interesting article which I had to respond to on Why Social CRM Is not the Answer for Social Media it’s a great read (go on read it, I’ll still be here when you get back). OK great, so […]

Filed Under: Marketing, Technology, Twitter, Web 2.0 Tagged With: buy product, company, corporations, crm, customer, customers, junk, manage, people, product, radio, respond, think, work companies

Web Design It's Not Just For PCs Anymore

April 29, 2009 By Brent Chaters Leave a Comment

I have been working in the web design/development community since 1998 and it seems like every time the web takes a step forward it means two steps back for developers. A lot of the same issues that plagued developers when dial-up was still predominant are issues still today. Not because people are on dial-up, but […]

Filed Under: Design, JavaScript, Navigation, Technology Tagged With: code, Design, designers, designing, devices, interface, iphone, mouse, mouse over, site, touch, touch device, touchsmart, web, web design

Twitter Weekly Updates for 2009-04-26

April 26, 2009 By Brent Chaters Leave a Comment

Feels like nothing got done this weekend # way more than 84 Amazingly Useful CSS Tips & Resources | http://bitly.com/8sGDS # RT @demodadesign Twitter is dumb and it’s making me feel stupid(er). – best line ever # Is it just me or is time actually going backwards today? # @demodadesign creep on creeping on in […]

Filed Under: Twitter Tagged With: fleeting thoughts, tweets, Twitter

Editors Going Extinct or a New Breed?

Editors Going Extinct or a New Breed?

April 23, 2009 By Brent Chaters 4 Comments

Having recently taken up blogging I have discovered one major issue. There’s no editor. Nobody to really ask you is this what you really mean to say? It’s a simple click publish and there it is your article up and out there live for everyone to see. I know at some point I’m going to […]

Filed Under: SEO, Technology, Web 2.0 Tagged With: articles, book, content, editors, electronic, publishing, read, SEO, words

Why the Kindle Should be Free (or Some Other e-Reader)

April 22, 2009 By Brent Chaters Leave a Comment

When Amazon launched the Kindle they missed a great opportunity. It’s not like they need it, but they should have made the Kindle FREE. The e-book reader market is still a developing market, but we’ve seen that whoever is king early on is often hard to knock down once they are on top. Amazon could […]

Filed Under: Technology Tagged With: amazon, amazon store, book, book reader, books, books written, digital books, kindle, kindle free, market, news papers, print, profit, reader, reader market, readers, reducing costs, section book

Twitter Weekly Updates for 2009-04-19

April 19, 2009 By Brent Chaters Leave a Comment

Knees out from running gonna only try for 4 miles tommorow # Is it One more nail in traditional prints coffin with the FLEPia # I’ve witnessed the right tweet at the right time is like a butterflies wings flapping # it’s a good day to do some yard work! # @dleroux why is it […]

Filed Under: Twitter Tagged With: fleeting thoughts, tweets, Twitter

What Number is the Most Important? – Web Metrics (Part 2)

April 18, 2009 By Brent Chaters Leave a Comment

Last article we started to look at metrics and what metrics to report to your business or to help decide if your business is succeeding online. This go around I’ll be looking at metrics for your web team. There are some things you will want to measure to help you maintain your site health. These […]

Filed Under: Metrics Tagged With: business, customers, Metrics, pages, report, rss, site, traffic, want, web, web team

What Number is the Most Important? – Web Metrics (Part 1)

April 14, 2009 By Brent Chaters 2 Comments

One reason the internet has become one of the most vital tools for marketers is that it allows them track to a level they were never capable of before. One of the problems I’ve had with this is that now we are almost inundated with data. More data at times than we could ever process, […]

Filed Under: Metrics Tagged With: conversion, convert, customer, data, every customer, Metrics, numbers, opportunity convert, page views, reporting, run surveys, views visits, visits, web, web team

Twitter Weekly Updates for 2009-04-12

April 12, 2009 By Brent Chaters Leave a Comment

Sick with a cold does not help traing for a ten km run. # Why can’t I get the kindle in Canada? Come on amazon!! # @dleroux exactly how I’m feeling and thinking today in reply to dleroux # Somehow I am not feeling any better drop the lady friend at the airport then watch […]

Filed Under: Twitter Tagged With: fleeting thoughts, tweets, Twitter

Content as Navigation Steering the Course

April 7, 2009 By Brent Chaters Leave a Comment

Picking up on the last posting, what exactly is content as navigation? To me it’s something we’re already seeing on sites like Amazon, but as more services open up that offer content streams and feeds, we need to start to think of ways to use this content. It’s not enough to simply get an RSS […]

Filed Under: Navigation, Web 2.0 Tagged With: content, current feed, elements, feed, feeds, information, layer, Navigation, platform, related content, sites, Web 2.0, web design

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About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

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