SCRM stands for Social Customer Relationship Management it’s the burgeoning name for how corporations plan to track and manage customer relationships through social tools (think FaceBook, Twitter and LinkedIn). I recently wrote about my own reasoning on why SCRM shouldn’t be called SCRM and that corporations can’t “manage” customers or expect to manage customers in […]
It's Time to Drop the "M" in CRM
Social customer relationship management is the evolution of CRM and Todd Clayton over at chatterboxhq had an interesting article which I had to respond to on Why Social CRM Is not the Answer for Social Media it’s a great read (go on read it, I’ll still be here when you get back). OK great, so […]
What Number is the Most Important? – Web Metrics (Part 1)
One reason the internet has become one of the most vital tools for marketers is that it allows them track to a level they were never capable of before. One of the problems I’ve had with this is that now we are almost inundated with data. More data at times than we could ever process, […]