SEM | Gab Monkey by Brent Chaters

Communicating SEO Through Your Organization

August 9, 2012 By Brent Chaters Leave a Comment

I had the the pleasure to present at SES Toronto 2012 as well as participate in a post session interview with Matt Bailey. Here’s the video and I’ll be uploading the slide deck as well to slideshare in a bit And here’s the slide deck that was presented. Search analytics for Executives […]

Filed Under: Search, SEM, SEO

Google vs. Data

October 18, 2011 By Brent Chaters Leave a Comment

Google announced today that they are going to make some modifications to the way they pass data along to other websites based on if a users is logged into google or not. The full details on this are at: http://googleblog.blogspot.com/2011/10/making-search-more-secure.html. This has gotten a number of folks in the SEO industry in an uproar. While I […]

Filed Under: Analytics, Search, SEM, SEO Tagged With: access data, adwords, data, data google, except google, google, opt out, privacy, Search, users, webmaster tools

Myth Busting the ROI on SEM

November 3, 2010 By Brent Chaters Leave a Comment

I’ve seen several different citations on why SEM has a better ROI then SEO. Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO. With SEM you can optimize the landing page tailored to the SEM experience […]

Filed Under: Metrics, Search, SEM, SEO Tagged With: average value, brings traffic, increases visibility, metric, page, profit, rankings, SEM, SEO, seo sem, site, traffic, value visitor

Google Instant Some Random Thoughts

September 9, 2010 By Brent Chaters Leave a Comment

With the launch of Google Instant I’ve got a few non-connected thoughts on what this means to SEO/SEM as well as to Google, and some questions with how they will adapt to this. First let’s look at the comments I have specifically to Google. A Great Engineering Feat In one way I think this is […]

Filed Under: Search, SEM, SEO, Technology Tagged With: google, google instant, lemming mentality, letters, pages, predictive search, results, Search, speed results, suggestion, suggestions, terms, trend

Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture