Talking about the web
What value do you bring to your organization as a marketer? If you had 2 minutes to tell the CEO what value you provided in quantifiable means could you do it? Most marketers would struggle with this. Ask a sales person this same question and they’ll tell you how revenue in sales they’ve driven, how […]
Marketing has been around for a long time, as a practice it has evolved very little. The biggest changes that drove innovation were perhaps the invention of the printing press, radio, TV and internet. Each new channel bringing new capabilities and ways in which brands and companies could connect with an audience. The 1950s and […]
I’ve seen several different citations on why SEM has a better ROI then SEO. Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO. With SEM you can optimize the landing page tailored to the SEM experience […]
Last article we started to look at metrics and what metrics to report to your business or to help decide if your business is succeeding online. This go around I’ll be looking at metrics for your web team. There are some things you will want to measure to help you maintain your site health. These […]
Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture
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