Archives for 2010

Myth Busting the ROI on SEM

November 3, 2010 By Brent Chaters Leave a Comment

I’ve seen several different citations on why SEM has a better ROI then SEO. Here are a few of them: SEM is faster, brings traffic to your website quickly, and increases visibility immediate SEM: there is more control over SEM then SEO. With SEM you can optimize the landing page tailored to the SEM experience […]

Filed Under: Metrics, Search, SEM, SEO Tagged With: average value, brings traffic, increases visibility, metric, page, profit, rankings, SEM, SEO, seo sem, site, traffic, value visitor

Google Instant Some Random Thoughts

September 9, 2010 By Brent Chaters Leave a Comment

With the launch of Google Instant I’ve got a few non-connected thoughts on what this means to SEO/SEM as well as to Google, and some questions with how they will adapt to this. First let’s look at the comments I have specifically to Google. A Great Engineering Feat In one way I think this is […]

Filed Under: Search, SEM, SEO, Technology Tagged With: google, google instant, lemming mentality, letters, pages, predictive search, results, Search, speed results, suggestion, suggestions, terms, trend

Why Being Number 1 Isn’t Easy

July 30, 2010 By Brent Chaters Leave a Comment

Pride I often find limits good websites from becoming great websites. I’ve been involved in the web space now for over 10 years, and in that time I’ve come across two types of people when it comes to putting together websites, “do’ers” and “can’ts” others may classify these people as either “put up, or shut-up” what amazes me however is that I’ve often run across more people who are from the “cannot” camp than the “do it” camp.

Filed Under: Marketing, Search Tagged With: becoming great, find limits, good websites, great websites, people, system, web guy, websites involved