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Social Media and SEO

March 5, 2011 By Leave a Comment

Go to any search conference today and there will be at least one discussion on Social Media. It is starting to become much clearer how the two connect with announcements from booth Bing and Google that they use social signals for rankings, as well as announcements they will start to use social results much more […]

Filed Under: Facebook, Search, SEO, Social Media, Twitter Tagged With: , , , , , , , , , , , , , , , , , , ,

Why Organic Search Has a Better ROI

July 15, 2009 By Leave a Comment

I’ve recently been hearing that organic search (SEO)  has a lower ROI than paid search (SEM).  I have a very hard time believing this.  I can see SEM having a better conversion rate than SEO, but not a better ROI.  Free organic search will ALWAYS have a better ROI than anything you pay for.  The […]

Filed Under: Marketing, Search, SEO Tagged With: , , , , , , , , , , ,