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How Much Does it Cost to be a Freelance Web Designer?

June 8, 2009 By Brent Chaters Leave a Comment

I wanted to touch very quickly on something maybe a lot of people don’t know how to calculate when they say they want to be free lance web designers with the idea to make it a full time job.  It’s a difficult thing to do, and it can get surprisingly costly very quickly.  this is […]

Filed Under: Design, Marketing Tagged With: acrobat creator, adobe, adobe acrobat, costs, freelance, freelance web, grand total, laptop, rent, software, start cost, undervalue, web, web designer, web hosting, work

Why In House Design Makes Sense For Large Companies.

May 30, 2009 By Brent Chaters Leave a Comment

Having talked to people of large corporate companies and knowing people who work at large corporate companies, what has amazed me constantly is how many companies outsource a good portion of their work to smaller web design shops. It’s not necessarily a bad thing to outsource some of your site, but when you outsource the […]

Filed Under: Design Tagged With: agency, business, graphic designer, house, micro, micro sites, outsource, project manager, savings, SEM, SEO, web

Web Design It's Not Just For PCs Anymore

April 29, 2009 By Brent Chaters Leave a Comment

I have been working in the web design/development community since 1998 and it seems like every time the web takes a step forward it means two steps back for developers. A lot of the same issues that plagued developers when dial-up was still predominant are issues still today. Not because people are on dial-up, but […]

Filed Under: Design, JavaScript, Navigation, Technology Tagged With: code, Design, designers, designing, devices, interface, iphone, mouse, mouse over, site, touch, touch device, touchsmart, web, web design

Content as Navigation Steering the Course

April 7, 2009 By Brent Chaters Leave a Comment

Picking up on the last posting, what exactly is content as navigation? To me it’s something we’re already seeing on sites like Amazon, but as more services open up that offer content streams and feeds, we need to start to think of ways to use this content. It’s not enough to simply get an RSS […]

Filed Under: Navigation, Web 2.0 Tagged With: content, current feed, elements, feed, feeds, information, layer, Navigation, platform, related content, sites, Web 2.0, web design

Which Came First Content or Navigation?

April 4, 2009 By Brent Chaters 2 Comments

Actually this post should probably be titled “Which is More Important Content or Navigation?” The term “content is king” has been around for at least as long as I have been involved in web design which is quite some time. I have heard this saying repeated over and over. However in the other corner you have the usability group usually lead by Jakob Nielsen which leads me to the question; after your sites aesthetics which is more important to a users experience content or navigation?

Filed Under: CSS, Navigation Tagged With: amazon, amazon recommends, content, content navigation, important content, information architecture, Navigation, page, product, reassuring, SEO, site search, supporting content, traffic, user, web design

All The Pretty Websites Get Picked First

All The Pretty Websites Get Picked First

April 2, 2009 By Brent Chaters Leave a Comment

It was once famously said

“Prettiness, that’s what’s important. Followed by Navigation then content.”

… OK maybe not that famous but it was said, and it was in response to the question: Which is more important content or navigation? The response in it’s own right has it’s points. People will argue that a site like Google isn’t very pretty, nor is Amazon. What they do offer is function and service, but I would actually argue that Google is full of “prettiness”. Google may not be pretty everyday but she certainly does like to dress up every now and than as seen on the Holiday Logos archive, and there is something else, Google has a certain kind of symmetry.

Filed Under: Design Tagged With: content, content navigation, fibonacci, fibonacci sequence, golden ratio, google, HTML, Navigation, prettiness, pretty, pretty site design, rule of thirds, web design

Why Good HTML is Like a Magic Show

March 30, 2009 By Brent Chaters Leave a Comment

In the movie the Prestige Michael Cain’s character says:

“Every great magic trick consists of three parts or acts. The first part is called “The Pledge”. The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course… it probably isn’t. The second act is called “The Turn”. The magician takes the ordinary something and makes it do something extraordinary. Now you’re looking for the secret… but you won’t find it, because of course you’re not really looking. You don’t really want to know. You want to be fooled. But you wouldn’t clap yet. Because making something disappear isn’t enough; you have to bring it back. That’s why every magic trick has a third act, the hardest part, the part we call “The Prestige”.”

So what does this have to do with good web design?

Filed Under: CSS, Design, HTML Tagged With: audience, clean, CSS, div, div tags, hardest, HTML, magic, magic trick, magician, ordinary, pledge, prestige, semantic HTML, SEO, site, styles, web, web design

About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

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