SCRM stands for Social Customer Relationship Management it’s the burgeoning name for how corporations plan to track and manage customer relationships through social tools (think FaceBook, Twitter and LinkedIn). I recently wrote about my own reasoning on why SCRM shouldn’t be called SCRM and that corporations can’t “manage” customers or expect to manage customers in […]
You are here: Home / Archives for social amplifiers
Why SCRM is More Powerful With CRM
Filed Under: Marketing, Technology, Twitter, Web 2.0 Tagged With: amplifiers, company, company markets, conversation, crm database, customer, customers, dialog, individual, Marketing, masses, product, scrm, social, social amplifiers, social sites
Brent Chaters is the author of the O'Reilly book 
as well as 
Connect