SCRM stands for Social Customer Relationship Management it’s the burgeoning name for how corporations plan to track and manage customer relationships through social tools (think FaceBook, Twitter and LinkedIn). I recently wrote about my own reasoning on why SCRM shouldn’t be called SCRM and that corporations can’t “manage” customers or expect to manage customers in […]
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Why SCRM is More Powerful With CRM
Filed Under: Marketing, Technology, Twitter, Web 2.0 Tagged With: amplifiers, company, company markets, conversation, crm database, customer, customers, dialog, individual, Marketing, masses, product, scrm, social, social amplifiers, social sites
Brent Chaters is the author of the O'Reilly book 
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