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Google Instant Some Random Thoughts

September 9, 2010 By Brent Chaters Leave a Comment

With the launch of Google Instant I’ve got a few non-connected thoughts on what this means to SEO/SEM as well as to Google, and some questions with how they will adapt to this. First let’s look at the comments I have specifically to Google. A Great Engineering Feat In one way I think this is […]

Filed Under: Search, SEM, SEO, Technology Tagged With: google, google instant, lemming mentality, letters, pages, predictive search, results, Search, speed results, suggestion, suggestions, terms, trend

Why Being Number 1 Isn’t Easy

July 30, 2010 By Brent Chaters Leave a Comment

Pride I often find limits good websites from becoming great websites. I’ve been involved in the web space now for over 10 years, and in that time I’ve come across two types of people when it comes to putting together websites, “do’ers” and “can’ts” others may classify these people as either “put up, or shut-up” what amazes me however is that I’ve often run across more people who are from the “cannot” camp than the “do it” camp.

Filed Under: Marketing, Search Tagged With: becoming great, find limits, good websites, great websites, people, system, web guy, websites involved

Why Organic Search Has a Better ROI

July 15, 2009 By Brent Chaters Leave a Comment

I’ve recently been hearing that organic search (SEO)  has a lower ROI than paid search (SEM).  I have a very hard time believing this.  I can see SEM having a better conversion rate than SEO, but not a better ROI.  Free organic search will ALWAYS have a better ROI than anything you pay for.  The […]

Filed Under: Marketing, Search, SEO Tagged With: better roi, content, link, links, organic, organic search, pages, paid search, Search, search engines, site, webmaster

Editors Going Extinct or a New Breed?

Editors Going Extinct or a New Breed?

April 23, 2009 By Brent Chaters 4 Comments

Having recently taken up blogging I have discovered one major issue. There’s no editor. Nobody to really ask you is this what you really mean to say? It’s a simple click publish and there it is your article up and out there live for everyone to see. I know at some point I’m going to […]

Filed Under: SEO, Technology, Web 2.0 Tagged With: articles, book, content, editors, electronic, publishing, read, SEO, words

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About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

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My Books & Other Contributions




Mastering Search Analytics: Measuring SEO, SEM and Site Search


Multichannel Marketing Ecosystems: Creating Connected Customer Experiences


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