Talking about the web
The poor CMO is always under fire to “get more digital”, “get more data driven”, it seems like all the pressure is only on the CMO. You know what? It’s time for that to change. Every marketer no matter your role should now be thinking digital first, needs to be thinking about KPIs, and data. […]
If you were to be visited by the ghosts of Digital Past, Present and Future, what would that look like? How would those ghosts have influenced the present and the future? If I were to be visited here’s the things I’d see from these three Ghosts. The Ghosts of Digital Past Everything with the web […]
With the biggest season of sales occurring right now, where door crashers and deep discounts are used to get customers through the door. To the website. To buy and fill shopping carts. It’s also the first and most commonly used marketing tactic. Winning on discount and price, an effective and needle moving tactic that has […]
If you’ve been around the search space for any period of time you’ll have heard one of these sayings at some point or another: “Content is King”, “Write for people not search engines”, “Create good content”. AJ Kohn points to a recent Matt Cutts video where Matt talks about content and whether Google will penalize […]
I read two interesting articles today, one on using jargon and the other on some new features in the WordPress SEO plugin. What jumped out at me on both of these is a focus on language and complexity. One of the new features of the WordPress SEO plugin is to rate your text on the […]
In April several big brands shared how they have split their marketing spend from traditional (Print, Broadcast and Radio) and Digital (online) . The ranges are anywhere from 50% to 90% of that spend going to digital. I don’t think that this is very surprising. More people are spending time online, be it on a PC or mobile Device. Interestingly TV declines as Internet increases and Mobile Reading Increases while print reading decreases. Meaning the money is moving to where the eyeballs are going […]
Pride I often find limits good websites from becoming great websites. I’ve been involved in the web space now for over 10 years, and in that time I’ve come across two types of people when it comes to putting together websites, “do’ers” and “can’ts” others may classify these people as either “put up, or shut-up” what amazes me however is that I’ve often run across more people who are from the “cannot” camp than the “do it” camp.
Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture
Connect