• Blog
  • Contact
  • About
  • Speaking Engagments

Gab Monkey by Brent Chaters

Talking about the web

You are here: Home / Archives for Marketing
It’s Not Just the CMO, How Digital Impacts All Marketers

It’s Not Just the CMO, How Digital Impacts All Marketers

December 6, 2015 By Brent Chaters Leave a Comment

The poor CMO is always under fire to “get more digital”, “get more data driven”, it seems like all the pressure is only on the CMO.  You know what?  It’s time for that to change. Every marketer no matter your role should now be thinking digital first, needs to be thinking about KPIs, and data. […]

Filed Under: Marketing, Strategy

Ghosts of Digital Past, Present and Future

Ghosts of Digital Past, Present and Future

December 2, 2015 By Brent Chaters Leave a Comment

If you were to be visited by the ghosts of Digital Past, Present and Future, what would that look like?  How would those ghosts have influenced the present and the future?  If I were to be visited here’s the things I’d see from these three Ghosts. The Ghosts of Digital Past Everything with the web […]

Filed Under: Marketing, Technology

The End Of Marketing Based on Price and Discounts

The End Of Marketing Based on Price and Discounts

November 29, 2015 By Brent Chaters Leave a Comment

With the biggest season of sales occurring right now, where door crashers and deep discounts are used to get customers through the door. To the website. To buy and fill shopping carts. It’s also the first and most commonly used marketing tactic.  Winning on discount and price, an effective and needle moving tactic that has […]

Filed Under: Analytics, Marketing, Technology

From Good to Great Content

From Good to Great Content

January 3, 2012 By Brent Chaters Leave a Comment

If you’ve been around the search space for any period of time you’ll have heard one of these sayings at some point or another: “Content is King”, “Write for people not search engines”, “Create good content”.    AJ Kohn points to a recent Matt Cutts video where Matt talks about content and whether Google will penalize […]

Filed Under: Marketing, Search, SEO Tagged With: good, google, page title, Search, search results, SEO, seo strategy

Writting for SEO

Writting for SEO

May 11, 2011 By Brent Chaters 1 Comment

I read two interesting articles today, one on using jargon and the other on some new features in the WordPress SEO plugin.  What jumped out at me on both of these is a focus on language and complexity.  One of the new features of the WordPress SEO plugin is to rate your text on the […]

Filed Under: Analytics, Marketing, SEO Tagged With: article jargon, audience, complex, jargon, language, language complexity, SEO, speak, surveys, word selection

The Future of Digital Marketing

The Future of Digital Marketing

May 4, 2011 By Brent Chaters Leave a Comment

In April several big brands shared how they have split their marketing spend from traditional (Print, Broadcast and Radio) and Digital (online) . The ranges are anywhere from 50% to 90% of that spend going to digital. I don’t think that this is very surprising. More people are spending time online, be it on a PC or mobile Device. Interestingly TV declines as Internet increases and Mobile Reading Increases while print reading decreases. Meaning the money is moving to where the eyeballs are going […]

Filed Under: Marketing Tagged With: advertising, billboards, broadcast, broadcast signals, digital, Marketing, mobile, print, spend traditional, split marketing, traditional print

Why Being Number 1 Isn’t Easy

July 30, 2010 By Brent Chaters Leave a Comment

Pride I often find limits good websites from becoming great websites. I’ve been involved in the web space now for over 10 years, and in that time I’ve come across two types of people when it comes to putting together websites, “do’ers” and “can’ts” others may classify these people as either “put up, or shut-up” what amazes me however is that I’ve often run across more people who are from the “cannot” camp than the “do it” camp.

Filed Under: Marketing, Search Tagged With: becoming great, find limits, good websites, great websites, people, system, web guy, websites involved

Why Organic Search Has a Better ROI

July 15, 2009 By Brent Chaters Leave a Comment

I’ve recently been hearing that organic search (SEO)  has a lower ROI than paid search (SEM).  I have a very hard time believing this.  I can see SEM having a better conversion rate than SEO, but not a better ROI.  Free organic search will ALWAYS have a better ROI than anything you pay for.  The […]

Filed Under: Marketing, Search, SEO Tagged With: better roi, content, link, links, organic, organic search, pages, paid search, Search, search engines, site, webmaster

How Much Does it Cost to be a Freelance Web Designer?

June 8, 2009 By Brent Chaters Leave a Comment

I wanted to touch very quickly on something maybe a lot of people don’t know how to calculate when they say they want to be free lance web designers with the idea to make it a full time job.  It’s a difficult thing to do, and it can get surprisingly costly very quickly.  this is […]

Filed Under: Design, Marketing Tagged With: acrobat creator, adobe, adobe acrobat, costs, freelance, freelance web, grand total, laptop, rent, software, start cost, undervalue, web, web designer, web hosting, work

Face of the Company

May 21, 2009 By Brent Chaters Leave a Comment

As companies move into the social realm, into blogs, into giving voices of the individual of the company there runs an interesting issue that will have to be dealt with by companies at some point who are giving voices to the many. The issue is investing in individuals to speak on behalf of the company […]

Filed Under: Marketing, Web 2.0 Tagged With: company, giving voices, individuals, interesting, move masses, open policies, paradox, personal brands, social, strong, strong voices, voice, voices

« Previous Page
Next Page »

About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

Connect

Follow me on TwitterFollow me on LinkedInFollow me on E-mail

My Books & Other Contributions




Mastering Search Analytics: Measuring SEO, SEM and Site Search


Multichannel Marketing Ecosystems: Creating Connected Customer Experiences


Search Engine Journal

Categories

  • Analytics (5)
  • CSS (2)
  • Design (7)
    • Navigation (3)
  • General (2)
  • HTML (1)
  • JavaScript (1)
  • Marketing (22)
  • Metrics (5)
  • Search (14)
    • SEM (4)
    • SEO (11)
  • Social Media (9)
    • Facebook (1)
    • Twitter (8)
  • Strategy (7)
  • Technology (13)
  • Uncategorized (1)
  • Web 2.0 (5)

Archives

  • September 2019 (1)
  • June 2016 (1)
  • May 2016 (1)
  • March 2016 (5)
  • February 2016 (1)
  • January 2016 (2)
  • December 2015 (2)
  • November 2015 (1)
  • August 2012 (1)
  • April 2012 (1)
  • January 2012 (1)
  • October 2011 (1)
  • May 2011 (2)
  • March 2011 (1)
  • February 2011 (1)
  • November 2010 (1)
  • September 2010 (1)
  • July 2010 (1)
  • July 2009 (1)
  • June 2009 (1)
  • May 2009 (4)
  • April 2009 (13)
  • March 2009 (2)

Recent Posts

  • A Cookieless World? Who Cares When You Have Bio-metrics
  • Data as a Currency, Rethink Your Marketing
  • Is Your Marketing Team a Cost Center or Profit Center?
  • How Donald Trump Mastered Digital Marketing and SEO
  • 2016 The Year Digital Entered Adulthood

Recent Comments

  • scrapebox footprints on 5 Things Marketing in the 50s & 60s Can Teach Digital Marketers
  • Zad on What Number is the Most Important? – Web Metrics (Part 1)
  • Ben on Writting for SEO
  • loi duflot on Something Kind of Neat
  • Jenny Painter on Which Came First Content or Navigation?

[footer_backtotop]

Copyright © 2025 Gab Monkey · hosting provided by Fused Network · Log in