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Web Design It's Not Just For PCs Anymore

April 29, 2009 By Brent Chaters Leave a Comment

I have been working in the web design/development community since 1998 and it seems like every time the web takes a step forward it means two steps back for developers. A lot of the same issues that plagued developers when dial-up was still predominant are issues still today. Not because people are on dial-up, but […]

Filed Under: Design, JavaScript, Navigation, Technology Tagged With: code, Design, designers, designing, devices, interface, iphone, mouse, mouse over, site, touch, touch device, touchsmart, web, web design

Content as Navigation Steering the Course

April 7, 2009 By Brent Chaters Leave a Comment

Picking up on the last posting, what exactly is content as navigation? To me it’s something we’re already seeing on sites like Amazon, but as more services open up that offer content streams and feeds, we need to start to think of ways to use this content. It’s not enough to simply get an RSS […]

Filed Under: Navigation, Web 2.0 Tagged With: content, current feed, elements, feed, feeds, information, layer, Navigation, platform, related content, sites, Web 2.0, web design

Which Came First Content or Navigation?

April 4, 2009 By Brent Chaters 2 Comments

Actually this post should probably be titled “Which is More Important Content or Navigation?” The term “content is king” has been around for at least as long as I have been involved in web design which is quite some time. I have heard this saying repeated over and over. However in the other corner you have the usability group usually lead by Jakob Nielsen which leads me to the question; after your sites aesthetics which is more important to a users experience content or navigation?

Filed Under: CSS, Navigation Tagged With: amazon, amazon recommends, content, content navigation, important content, information architecture, Navigation, page, product, reassuring, SEO, site search, supporting content, traffic, user, web design

About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

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Mastering Search Analytics: Measuring SEO, SEM and Site Search


Multichannel Marketing Ecosystems: Creating Connected Customer Experiences


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