Metrics | Gab Monkey by Brent Chaters

What Number is the Most Important? – Web Metrics (Part 2)

April 18, 2009 By Brent Chaters Leave a Comment

Last article we started to look at metrics and what metrics to report to your business or to help decide if your business is succeeding online. This go around I’ll be looking at metrics for your web team. There are some things you will want to measure to help you maintain your site health. These […]

Filed Under: Metrics Tagged With: business, customers, Metrics, pages, report, rss, site, traffic, want, web, web team

What Number is the Most Important? – Web Metrics (Part 1)

April 14, 2009 By Brent Chaters 2 Comments

One reason the internet has become one of the most vital tools for marketers is that it allows them track to a level they were never capable of before. One of the problems I’ve had with this is that now we are almost inundated with data. More data at times than we could ever process, […]

Filed Under: Metrics Tagged With: conversion, convert, customer, data, every customer, Metrics, numbers, opportunity convert, page views, reporting, run surveys, views visits, visits, web, web team

Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture