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Archives for December 2015

It’s Not Just the CMO, How Digital Impacts All Marketers

It’s Not Just the CMO, How Digital Impacts All Marketers

December 6, 2015 By Brent Chaters Leave a Comment

The poor CMO is always under fire to “get more digital”, “get more data driven”, it seems like all the pressure is only on the CMO.  You know what?  It’s time for that to change. Every marketer no matter your role should now be thinking digital first, needs to be thinking about KPIs, and data. […]

Filed Under: Marketing, Strategy

Ghosts of Digital Past, Present and Future

Ghosts of Digital Past, Present and Future

December 2, 2015 By Brent Chaters Leave a Comment

If you were to be visited by the ghosts of Digital Past, Present and Future, what would that look like?  How would those ghosts have influenced the present and the future?  If I were to be visited here’s the things I’d see from these three Ghosts. The Ghosts of Digital Past Everything with the web […]

Filed Under: Marketing, Technology

About Brent Chaters

Brent Chaters Brent Chaters is the author of the O'Reilly book Mastering Search Analytics: Measuring SEO, SEM and Site Search as well as Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. Brent has been working with internet based technology since 1998, he has won two TV Ontario awards. Brent has worked for large world wide corporations and small business across multiple verticals including, CPG, Automotive, Financial Services, Entertainment, Technology and Public Sector, helping lead them into the world of digital marketing.

The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Accenture

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Mastering Search Analytics: Measuring SEO, SEM and Site Search


Multichannel Marketing Ecosystems: Creating Connected Customer Experiences


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