Writting for SEO


I read two interesting articles today, one on using jargon and the other on some new features in the WordPress SEO plugin.  What jumped out at me on both of these is a focus on language and complexity.  One of the new features of the WordPress SEO plugin is to rate your text on the […]

Why Good HTML is Like a Magic Show

In the movie the Prestige Michael Cain’s character says:

“Every great magic trick consists of three parts or acts. The first part is called “The Pledge”. The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course… it probably isn’t. The second act is called “The Turn”. The magician takes the ordinary something and makes it do something extraordinary. Now you’re looking for the secret… but you won’t find it, because of course you’re not really looking. You don’t really want to know. You want to be fooled. But you wouldn’t clap yet. Because making something disappear isn’t enough; you have to bring it back. That’s why every magic trick has a third act, the hardest part, the part we call “The Prestige”.”

So what does this have to do with good web design?