It’s Not Just the CMO, How Digital Impacts All Marketers

The poor CMO is always under fire to “get more digital”, “get more data driven”, it seems like all the pressure is only on the CMO.  You know what?  It’s time for that to change. Every marketer no matter your role should now be thinking digital first, needs to be thinking about KPIs, and data. […]

Ghosts of Digital Past, Present and Future

If you were to be visited by the ghosts of Digital Past, Present and Future, what would that look like?  How would those ghosts have influenced the present and the future?  If I were to be visited here’s the things I’d see from these three Ghosts. The Ghosts of Digital Past Everything with the web […]

The End Of Marketing Based on Price and Discounts

With the biggest season of sales occurring right now, where door crashers and deep discounts are used to get customers through the door. To the website. To buy and fill shopping carts. It’s also the first and most commonly used marketing tactic.  Winning on discount and price, an effective and needle moving tactic that has […]

Communicating SEO Through Your Organization

I had the the pleasure to present at SES Toronto 2012 as well as participate in a post session interview with Matt Bailey.  Here’s the video and I’ll be uploading the slide deck as well to slideshare in a bit     And here’s the slide deck that was presented.   Search analytics for Executives […]

The Web in the Next 10 Years – Beyond SoLoMo

What follows is from the brain to the page ramble that hopefully can spark some imagination and thoughts. I’m going to go out on a limb and throw out some ideas of where I think things will go in the next 10 years, mostly because the story of SoLoMo (Social, Local and Mobile) can’t continue […]

From Good to Great Content

If you’ve been around the search space for any period of time you’ll have heard one of these sayings at some point or another: “Content is King”, “Write for people not search engines”, “Create good content”.    AJ Kohn points to a recent Matt Cutts video where Matt talks about content and whether Google will penalize […]

Google vs. Data

Google announced today that they are going to make some modifications to the way they pass data along to other websites based on if a users is logged into google or not.  The full details on this are at: http://googleblog.blogspot.com/2011/10/making-search-more-secure.html. This has gotten a number of folks in the SEO industry in an uproar.  While I […]

Writting for SEO

jargon

I read two interesting articles today, one on using jargon and the other on some new features in the WordPress SEO plugin.  What jumped out at me on both of these is a focus on language and complexity.  One of the new features of the WordPress SEO plugin is to rate your text on the […]

The Future of Digital Marketing

digital marketing

In April several big brands shared how they have split their marketing spend from traditional (Print, Broadcast and Radio) and Digital (online) . The ranges are anywhere from 50% to 90% of that spend going to digital. I don’t think that this is very surprising. More people are spending time online, be it on a PC or mobile Device. Interestingly TV declines as Internet increases and Mobile Reading Increases while print reading decreases. Meaning the money is moving to where the eyeballs are going […]

Social Media and SEO

Go to any search conference today and there will be at least one discussion on Social Media. It is starting to become much clearer how the two connect with announcements from booth Bing and Google that they use social signals for rankings, as well as announcements they will start to use social results much more […]