Archives for 2015

It’s Not Just the CMO, How Digital Impacts All Marketers

The poor CMO is always under fire to “get more digital”, “get more data driven”, it seems like all the pressure is only on the CMO.  You know what?  It’s time for that to change. Every marketer no matter your role should now be thinking digital first, needs to be thinking about KPIs, and data. […]

Ghosts of Digital Past, Present and Future

If you were to be visited by the ghosts of Digital Past, Present and Future, what would that look like?  How would those ghosts have influenced the present and the future?  If I were to be visited here’s the things I’d see from these three Ghosts. The Ghosts of Digital Past Everything with the web […]

The End Of Marketing Based on Price and Discounts

With the biggest season of sales occurring right now, where door crashers and deep discounts are used to get customers through the door. To the website. To buy and fill shopping carts. It’s also the first and most commonly used marketing tactic.  Winning on discount and price, an effective and needle moving tactic that has […]