Archives for 2011

Google vs. Data

Google announced today that they are going to make some modifications to the way they pass data along to other websites based on if a users is logged into google or not.  The full details on this are at: This has gotten a number of folks in the SEO industry in an uproar.  While I […]

Writting for SEO


I read two interesting articles today, one on using jargon and the other on some new features in the WordPress SEO plugin.  What jumped out at me on both of these is a focus on language and complexity.  One of the new features of the WordPress SEO plugin is to rate your text on the […]

The Future of Digital Marketing

digital marketing

In April several big brands shared how they have split their marketing spend from traditional (Print, Broadcast and Radio) and Digital (online) . The ranges are anywhere from 50% to 90% of that spend going to digital. I don’t think that this is very surprising. More people are spending time online, be it on a PC or mobile Device. Interestingly TV declines as Internet increases and Mobile Reading Increases while print reading decreases. Meaning the money is moving to where the eyeballs are going […]

Social Media and SEO

Go to any search conference today and there will be at least one discussion on Social Media. It is starting to become much clearer how the two connect with announcements from booth Bing and Google that they use social signals for rankings, as well as announcements they will start to use social results much more […]

Something Kind of Neat

Not really being one to pay attention to Google’s doodles, I happened to look today, and saw a little cake doodle and to my surprise when I moved my mouse over it, it said “happy birthday Brent” Kind of a neat little thing for Google to do. I’m not usually all that impressed by personalization […]